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Enter the email address you signed up with and we'll email you a reset link. Need an account? Click here to sign up. Download Free PDF. A RESEARCH PROPOSAL ON THE IMPACT OF INTERNET BANKING ON CUSTOMER RETENTION.
Ahadin Afnan. Download PDF Download Full PDF Package This paper. A short summary of this paper. Download PDF. Download Full PDF Package. Translate PDF. Saquib Shahriar Lecturer School of business Independent University, Bangladesh. The internship program provides the scope and gives the opportunity of learn different trends and aspects of a reputed organization.
I have already acquired knowledge regarding corporative culture and I have tried to explain the knowledge by working in Mutual Trust Bank LTD.
I have also picked up valuable experience in the last three months; I would like to thank you for assisting me a throughout and Independent University, Bangladesh for giving the opportunity to do my internship. I believe that you will have a positive view point on me as my analysis is genuine and honest.
I shall be thankful if you kindly approve my effort. In conducting this report, dissertation proposal on internet banking, I have received generous help from many persons, which I like to put on record here with deep gratitude and great pleasure.
First and foremost, I am highly indebted to my internship supervisor Mr. Saquib Shahriar Lecturer, School of business, Independent University, Bangladesh. He allowed me her precious time freely right from the very beginning of this internship work till the completion. His experienced guidance, affectionate encouragement and critical suggestions provided me necessary help for the report and make the way for the meaningful ending of this report work in a short duration. I have no hesitation to say that, without his constant supervision and valuable advices and suggestions from time-to-time, I would be failed to complete the whole thing.
I am also grateful to the employees of Mutual Trust Bank LTD. Bashundhara branch for spending their valuable time and share enough information with me. Specially, more delightfully I would like to thank Mr. I would also like to thanks Ms. Sharmeen Rahman Assistant OfficerMr.
Khandakar Abdul Mukim Assistant OfficerMrs. Rumana Hossain Assistant Officer and Mr. Jamiul Islam JAVP, dissertation proposal on internet banking. Moreover I would also like to thanks all dissertation proposal on internet banking who contributed through their comments and suggestions to prepare this paper in a comprehensive manner. There are some key factors that have an important impact on customer retention in the internet banking.
The main findings of the study will indicate that the factors, which are Service Quality, Responsiveness, Security and Privacy, Assurance, and Reliability, have impacts on customer retention in terms of Internet Banking of MTBL, dissertation proposal on internet banking, Bashundhara branch. In the report, the factors are being treated as the Independent variables and Customer Retention as the Dependent variable. It will be a causal study aimed to measure that, the existence of or a change in Independent variables causes or leads to a change in the Dependent variable.
I have distributed 30 questionnaires among 30 respondents, who are the clients of MTBL, Bashundhara branch and use their internet banking service. A random sampling technique was adopted to do the survey.
I have collect data from the survey and then analyzed it. After analysis, I got significant results of both the dependent and independent variables. From this, now we can get a clear idea that how internet banking impacts on customer dissertation proposal on internet banking. COMPANY PROFILE 5 2. It focuses on the necessity, variables and gaps of the Internet Banking process of MTBL in the internal context of its Bashundhara branch. The report is aiming the influence of internet banking on the customers and their different opinions toward it.
Mainly it is focusing the impact of internet banking on the customers of MTBL, Bashundhara branch. It will also show the analytical sense developed by analyzing the output processed on the surveys in that branch.
There are five chapter of the report. First chapter is consisting of the Introduction of the whole report. Second chapter of the report is consisting of the company profile, dissertation proposal on internet banking. In the third chapter there is the review of literature and the conceptual frame work of the study which indicate the research question and hypothesis. The forth chapter of the report is consist of the research methodology.
The fifth chapter is consisting of conclusion and recommendation about the study. At the same time the banking process is becoming faster, easier and is becoming wider. In order to survive in the competitive field of the banking sector all organizations are looking for better service opportunities to provide their fellow clients.
For last few years, internet banking is a very common service that is provided by most of the commercial banks in Bangladesh. Mutual Trust Bank Ltd. is one of them. Now internet banking is a very popular form of transaction among peoples. Because by this they can do their various banking activities without going to the bank and in a very short time.
The main objective of this research is to identify the key factors that influence the internet banking and Helps to retain customers of the Mutual Trust Bank Ltd. By this research we will able to know that which factors and how they influence internet banking of Mutual Trust Bank to retain customer.
is a well-established Bank over the last few years, but due to rise in customer complaints and customers preferring- banking services of other banks, it has come to the light that their Internet banking service quality is dissertation proposal on internet banking one of the best compared to their other banking services. This has enticed them to conduct a survey to find alternative solutions to improve service quality of their Internet Banking.
I was assigned to find the factors that they need to look at or do further research of Internet Banking that can help them to improve service quality and retain customers. It will help the researchers to look into the overall condition of internet banking service of Mutual Trust Bank Ltd.
Page 3 Specific Objectives: To understand the internet banking system of Mutual Trust Bank Ltd. to their clients. Some information is taken from some of my friends. There are two sources from which I have collected data, Primary source and Secondary source. The information, which is gathered from MTBL while I worked with them. Personal observation. Face to face conversation with the officers. Face to face conversation with the clients. Working at different desks of the bank.
This is not enough time to complete a fruitful research study. For this, the sample size population is limited in terms of its size and composition. Page 4 Due to the time constraint, the data has only been collected from the clients of Mutual Trust Bank Ltd.
Bashundhara Branch only, which may fail to represent the factual scenario of the relationship between measurable variables. Page 5 CHAPTER 2 COMPANY PROFILE 2. is a third generation private bank in Bangladesh. This is one of the leading commercial banks which has ingenuous objective of bringing about qualitative changes.
It has achieved immense success in all areas of ultimate objective in improving the socio-economic development of the country, dissertation proposal on internet banking. MTBL started its operation in October in Bangladesh.
The company operates various financial activities through its head office and 77 branches situated in Bangladesh, dissertation proposal on internet banking.
MTBL provides various consumer banking products and a wide range of commercial banking services also. The Company was also issued Certificate for Commencement of Business on the same day and was granted license on October 05, by Bangladesh Bank under the Banking Companies Act dissertation proposal on internet banking started its banking operation on October 24, The bank conducts all types of commercial banking activities including foreign exchange business and other financial services.
During the first two years of operations, the bank's main focus was on the delivery of personalized customer services and expansion of its clientele base. As envisaged in the Memorandum of Association and as licensed by Bangladesh Bank under the provisions of the Banking Companies Actthe Company started its banking operation and entitled to carry out the following types of banking business: 1.
All types of commercial banking activities including Money Market operations. Investment in Merchant Banking activities. Investment in Dissertation proposal on internet banking activities.
Financiers, Promoters, Capitalists etc. Financial Intermediary Services.
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